Acknowledged as the most trusted and reliable brand based on survey results from provincial and urban areas, CP LAND is redefining the real estate industry by emphasising quality of life and sustainability for all.
C.P. LAND Public Company Limited (CP LAND), a prominent leader in Thailand’s real estate sector, has been honoured with the ‘Marvel Award’ at the TERRAHINT Brand Series 2024 seminar, hosted by TERRA BKK. This accolade acknowledges companies with exceptional challenger brand images, ranking closely to market leaders. CP LAND earned the highest Powerful Score Matrix rating across all criteria, with a total score of 54%—significantly surpassing the 42% average—particularly excelling in provincial and major city groups, where it was voted the “Most Trusted Brand” and “Most Familiar Brand.”
Strategic Branding and Campaign Success
Sasinan Allmand, Strategic Committee Member of Marketing and Communications at CP LAND, expressed her gratitude, stating, “This award reflects our strategic vision and unwavering commitment to building a trusted, vibrant brand.” Key to this achievement was the innovative “Jer Suk, Jer Nun, Jer Ni: Happiness is All Around” campaign, which leveraged dynamic experiential marketing strategies to engage consumers nationwide. This campaign created joy and lasting memories through a travelling music caravan that brought communities together.
In 2024, CP LAND introduced renowned actor James Jirayu Tangsrisuk as its brand ambassador. His youthful energy and positive image perfectly embody the company’s refreshed branding under the theme “Build your dream into reality.” This campaign focuses on delivering dream homes and spaces that meet the diverse lifestyles of its customers.
Commitment to Sustainability and Community
CP LAND’s dedication extends beyond property development. Through initiatives like the ‘Solar Cell for Life’ project, the company promotes clean energy and enhances community quality of life. These efforts underscore its philosophy of “Accessible Communities for Life,” fostering sustainability and social impact while enriching the brand’s value and consumer trust.
Consumer Confidence Validated
The Marvel Award results were based on TERRA BKK’s Real Estate: The Most Powerful Brand 2024 survey, which utilised a 95% confidence interval and a 0.05 standard error. CP LAND achieved the highest scores across seven critical metrics:
- Meeting customer needs
- Quality excellence
- Brand differentiation
- Adapting to change
- Brand awareness
- Top-of-mind brand recognition
- National popularity
This recognition solidifies CP LAND’s position as a trusted leader in real estate, distinguished by its commitment to quality, sustainability, and enhancing lives.
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