C.P. LAND Public Company Limited (CP LAND), a leading force in Thailand’s real estate market, has appointed the renowned artist and actor James Jirayu Tangsrisuk as its new brand ambassador. This announcement coincides with the launch of their latest advertising campaign, “True Happiness in Every Imagination,” which features James Jirayu in the role of the Dream Observer. The campaign is set to captivate audiences and will be available on CP LAND’s YouTube, Facebook, Instagram, TikTok, and X channels starting August 7, 2024
Mrs.Sasinan Allmand, Strategic Committee of Marketing and Communications at CP LAND, revealed that “CP LAND continues to expand its business horizons and is accelerating strategies to enhance its image, credibility, and brand strength. Recently, they appointed James Jirayu Tangsrisuk, a renowned artist, actor, and model with numerous achievements both domestically and internationally, as their brand ambassador. He stars in CP LAND’s latest advertising campaign, “True Happiness in Every Imagination,” playing the role of the Dream Observer.
This advertisement is based on the concept of “shaping dreams into reality,” featuring a group of adorable and innocent children creating houses based on their thoughts, imagination, and dreams through unscripted clay modelling. The focus is on encouraging creativity and imagination, with James Jirayu in the role of CP LAND’s Dream Observer, helping to create and fulfil these dreams. CP LAND listens and cares, developing spaces of happiness to make dreams come true in the future. CP LAND is committed to pushing forward and continuing the development of real estate under their brand to meet the lifestyle needs of customers, considering communal spaces and surrounding communities. This aligns with the concept of “Accessible Communities For Life” or “Quality for Every Life”.
James Jirayu was selected for his positive personality, modern and tasteful image, goodwill, social responsibility, and approachability, making him relatable to all generations, which matches the new brand image of the CP LAND.
The year 2024 marks a significant period of continuous transformation for CP LAND, with the launch of new real estate projects ranging from premium to luxury houses and condominiums. The projects already introduced include the LUXRIVA RESIDENCES, a luxury detached house project in a prime location in the heart of Nakhon Si Thammarat. Additionally, CP LAND has launched a low-rise condominium project in the centre of Khon Kaen called “SOū&”, catering to the younger generation, and an upcoming high-rise premium condominium project named “RI-NÉ”, also in Khon Kaen, which will soon be ready for Pre-sale . There are also new premium detached house projects under the new brand called “SŌLVANI”, set to be unveiled in Phitsanulok and Nakhon Sawan later this year. All new projects come with a 10-year warranty, covering various aspects such as building structure, roof leakage, plumbing and electrical system leaks, and door and window functionality.
CP LAND’s communication strategy this year focuses on showcasing the significant changes in product quality and design, using high-quality materials tailored to local customer needs, and enhancing the brand’s modern and premium image at a reasonable price.
Watch “True Happiness in Every Imagination” and see how CP LAND fulfils every dream nationwide on YouTube, Facebook, Instagram, TikTok, and X starting today.
True happiness in every imagination at CP LAND:
YouTube: https://www.youtube.com/watch?v=FZu902Me-J4
Facebook: https://www.facebook.com/CPLAND.Official
Instagram: https://www.instagram.com/cpland.official/
TikTok: https://www.tiktok.com/@cpland.official
X: https://www.x.com/@cpland.official
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